How to get more customers? Try these 54 lead sources.


By Hitesh Changela - 26 April 2017 | New Customer, Lead Sources, Marketing, Sales, Competition,| 715 Words | <10 minutes read


I have interacted with hundreds of business owners and business persons. Most of business persons are trying only few lead sources. They are not actively seeking new ways to acquire customers.

Many times they are not tracking the original lead source of the acquired customers. So they don’t know what marketing methods are working and what marketing methods are not working.

Using CRM (Customer Relationship Management) we can track the lead source of each acquired customer in one the most effective way.

As technology evolves it opens up amazingly effective and efficient new ways to acquire customers.

Digital marketing is fundamentally affecting the way businesses acquire new customers.

Such others are open up opportunities to acquire, retain, connect, support, and understand customers in the way we have seen never before.

We must keep up with what’s happening with market. Otherwise more savvy competitors can grab the major chunk of market very quickly.

You should know

  1. What lead sources you are trying currently?
  2. Which lead source is #1 to get customers?
  3. Which lead sources are the most effective?
  4. Which lead sources are the least effective?
  5. Which new lead sources you should try?

Once you answer above five questions. It will give you insight into what marketing method is working and not working, so you can do more of what is working and do less or stop what is not working. This will also give insights into what other marketing methods you should be exploring.

Here is the list of potential lead source one can try. I have group similar lead sources but you should track each individual lead source e.g. there are dozens of social networks such as



54 Lead Sources: The most exhaustive list of lead sources you can ever find in one place

1

Affiliates/Partners

2

Agents, distributors, retailers, wholesalers

3

Billboard/Hoarding

4

Direct marketing i.e. direct mail brochure, flyer, catalog or leaflets

5

Business networking

6

Industry associations

7

Business show

8

Conferences

9

Events

10

Podcast

11

Seminar

12

Webinar

13

Workshops (Online & In-person)

14

Own Speaking Engagements

15

Sponsorships (Events etc)

16

Cold calling

17

Call centers/Telemarketing

18

Third party leads generation companies

19

Targeted prospect list provider companies

20

Writing book, eBook, white paper, guide, case study

21

Free trial, free sample, free advice (1-to-1 or Group)

22

Joint Venture (JV)

23

Strategic Alliances

24

Just walking by (Location, Event)

25

Print Media (Newspaper, Magazine, Industry Trade directory)

26

Mass Media (Radio, TV)

27

News Story (In Mass media)

28

Membership (Chamber of commerce, Business associations)

29

Mobile marketing (MMS, SMS, Apps)

30

Personal/Face-to-face selling

31

Blog (own blogging, guest blogging)

32

Digital advertising (Banner ads, social ads, retargeting campaigns)

33

Email Marketing

34

Newsletter

35

PPC (Pay Per Click) Google AdWords

36

PPC Bing, Facebook, LinkedIn, Twitter, Instagram

37

SEO (Search Engine Optimization)

38

Social network or Social Media marketing (Facebook, LinkedIn, Twitter, Google+, YouTube, Pinterest, Meetup, and Instagram)

39

Social media advertising (Facebook, LinkedIn, Twitter, YouTube, Pinterest)

40

Public Relation

41

Publicity

42

Promotion (Contest, Branded Gifts)

43

Referral from customer

44

Referral from employee, colleague or co-worker

45

Referral from friend, family or acquaintance

46

Research (Internet and others)

47

Renew ex-customers by follow-up

48

Traditional Advertising (Print, Radio, TV)

49

Website personal (Lead capture form, Contact us form, Opt-in form or pop-ups)

50

Website company (Lead capture form, Contact us form, Opt-in form or pop-ups)

51

Online Chat

52

Website Classified craigslist, gumtree

53

Website Reddit, Quora, SlideShare

54

Yellow pages/White pages


Competitors

You should keep a pulse on your competitor by trying to find out where your competitors are getting customers. This would really give you insights regarding what’s happening in the market.

Where your competitors are getting customers from? Which are lead sources working from them?

Competitor1

Lead Source 1

 

Lead Source 2

 

Lead Source 3

 

Lead Source 4

 

Lead Source 5

  Competitor2

Lead Source 1

 

Lead Source 2

 

Lead Source 3

 

Lead Source 4

 

Lead Source 5

  Competitor3

Lead Source 1

 

Lead Source 2

 

Lead Source 3

 

Lead Source 4

 

Lead Source 5

I am very interested to hear what are your thoughts? Please share your thoughts in the comments below.



Hitesh Changela

CEO, Author, Enterprenuer

Hitesh Changela is CEO of CRM Ultimate Limited, an innovative software technology company, based in the UK. Hitesh has worked in the IT industry for more than 17 years, including over 6 years at Microsoft Ireland. He is author of three books already published on Amazon. Book, Workbook, and QuoteBook . Hitesh lives in London. You can connect through social share or send him email hitesh@hiteshchangela.com or call him on +447404303064.